Built by the former President of Elizabeth Arden and CEO of Luxe Brands, Blue Meadow translates the brands people already love into beauty lines worth loving too. Every partnership is treated as our only one: hands-on, obsessively specific, backed by decades spent running some of the biggest names in beauty.
We partner with brands that already have a devoted following, and help them launch or manage a beauty line that stays true to what made them loved.
That following is where every line begins. Your audience already knows your world, its characters and its voice, and they are looking for more ways to live inside it. We study what makes them care, then shape the textures, scents and rituals that let them feel it for the first time, so the beauty line reads as if it had always been part of the brand.
Who we areIncluding 3 billion-dollar-plus franchises.
White Diamonds
Fantasy
Cloud
Someday
Wonderstruck
M
Pink Friday
Usher for Men
With Love
From the first idea to the shelf and every day after, one senior team guides your line through translation, development, launch and long-term management. Our capability is category-agnostic, across skincare, color, fragrance, body, hair and beyond.
No hand-offs to a junior team. The people you meet are the people who build with you, and every decision is made for your brand, your story and the people who love it.
Our approachFranchises, characters and worlds whose fans want new ways to step inside the story.
Personal brands ready to extend into beauty with the same care they put into their name.
Existing lines looking for a new partner to manage them and help them grow.
Leadership from some of the largest names in beauty, and from years of building characters and worlds on screen. That is how we protect a brand's story while we build its product.
Meet the team