The team

The brand translator and hands-on operator.

Behind some of the world's most successful fragrance, beauty and cultural brands. The people who meet you are the people who build with you.

  • 100+Fragrance launches

    Across celebrity, fashion and lifestyle brands.

  • Entertainment+Cultural IP expertise

    Celebrity, licensing and storytelling.

  • 50+Countries

    Prestige, mass, DTC and international distribution.

Joel Ronkin · portrait
Founder & CEO

Joel Ronkin

Joel spent years at the top of the beauty industry, first as President of Elizabeth Arden, one of the largest beauty conglomerates in the world, and then as CEO of Luxe Brands, one of the biggest private beauty incubators. Along the way he managed three billion-dollar-plus franchises. Today he is also co-founder and CEO of LolaVie, and he brings that operating experience to every brand Blue Meadow builds.

Sami Gayle · portrait
Chief Brand Officer

Sami Gayle

Sami spent twenty years in the entertainment industry building characters and worlds and telling their stories on screen. That instinct for story is what lets Blue Meadow translate a beloved brand into beauty without losing what people love about it. Sami is the brand builder and operator behind Squishmallows Fragrances and holds an MBA from Wharton.

Rae Giron · portrait
VP, Marketing & Creative

Rae Giron

Rae is a brand visionary and marketer whose work sits behind award-winning launches for Tatcha, Half Magic Beauty and Kendo Brands. She shapes how each Blue Meadow brand looks, sounds and shows up in the world.

Christina · portrait
Brand Marketing Director

Christina

Christina spent more than a decade at Estée Lauder, one of the biggest beauty conglomerates there is, and brings those relationships and that marketing discipline to every partnership.

Our founder's portfolio

Developed, launched and managed.

Celebrity icons
  • Ariana Grande
  • Britney Spears
  • Justin Bieber
  • Taylor Swift
  • Mariah Carey
  • Nicki Minaj
  • Elizabeth Taylor
Fashion
  • Juicy Couture
  • Ed Hardy
  • John Varvatos
  • Kate Spade New York
  • BCBG
  • Badgley Mischka
  • Lucky Brand
Our network

Relationships across the industry.

We have relationships with all major retailers and vendors in the beauty industry, covering product development and retail distribution.